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Free 30-sec audit · No card · No upsell

Your competitors are getting AI calls. You're not.

When homeowners ask ChatGPT for "best HVAC in [your city]", it recommends 5 specific companies by name. If you're not in that 5, you're invisible. Find out where you rank in 30 seconds.

247 audits run this week · 12 today
Running AI queries across ChatGPT and Perplexity...
No credit card   No upsell pressure   Score in 30 seconds   Delete your data on demand
N
Built by an operator running a $3M+ HVAC shop in the Northeast. Not a SaaS company. Mentioned is the exact tool I use internally. You're using my system.
ChatGPT queried Perplexity queried Real-time data Data deleted on demand $0 to find out
Competitor snipe · free

Type any competitor's name. Find out how AI ranks them.

Run the audit on any competitor — not just yourself. We pull their score across ChatGPT and Perplexity and send it to your email in 30 seconds. Most operators do this first. See what AI says about the shop you're trying to beat before you see what AI says about yours.

Their data goes to you. Not them. We never notify the competitor.

Free. No card. Their data, in your inbox.
Story before pitch · here's my own data

I ran this audit on my own shop. It said 9. So I built the fix.

9
Starting score
47
Score after 8 weeks
+422%
AI-sourced leads
Weekly score · week 0 to week 8
0 25 50 75 100 W0 9 W8 47 + Service area pages
Score lift was non-linear. The biggest jump (week 3) came from service-area pages with schema. By week 8 we were at 47 — top 12% of operators.

I'm not a marketer. I'm an operator at a $3M+ HVAC shop in the Northeast. Late 2025 we noticed phone-ins were soft despite Map Pack #1 and a six-figure SEO retainer. Ran the audit on our own business. Score: 9 out of 100. Four competitors I'd never heard of were eating our calls. Two were single-truck operators with worse Google rank.

Here's exactly what we did, in order, over 8 weeks:

  1. Deployed full LocalBusiness + HVACBusiness JSON-LD schema across 47 pages. One engineer, one afternoon.
  2. Cleaned NAP across 14 citation aggregators. We had three different phone formats on the web. AI engines can't reconcile that.
  3. Built service-area pages for our top 15 towns. 800-1,250 words each, schema-tagged. This alone moved the score 18 points.
  4. Seeded 12 Reddit, ContractorTalk, and trade-forum mentions over 4 weeks. Real value-add comments. AI engines weight these heavily.
  5. Pushed FAQPage schema answering the 8 questions homeowners actually ask AI. Direct match to query intent.
  6. Submitted to ChatGPT and Perplexity training-data partner forms. Most operators don't know these exist.
  7. Re-ran the audit weekly. Watched the score climb live. Adjusted next-best move based on which queries we still weren't winning.

That's the playbook. Run your own audit, see your bracket, decide whether to do these 7 things yourself or have us do them. Either way is fine. The audit is free.

This is what you get

A real report, with names, scores, and a fix.

Mentioned Score
Bob's Heating & Cooling · Boston, MA
14 /100
Mostly Invisible
Estimated revenue at risk / month
−$47,300
Who AI recommends instead of you
Premier Air Solutionscited 23/30
Reliable HVAC Co.cited 19/30
Comfort Pro Heatingcited 17/30
Sterling Climatecited 14/30
Acme HVAC Servicecited 11/30
Youcited 4/30
Why this exists

I'm not a marketer. I'm an operator who got tired of paying for the wrong engine.

I run ops at a $3M+ HVAC shop in the Northeast. We were paying an SEO agency $4K a month. Map Pack #1 in our city. Crushing it on Google. Then I asked ChatGPT "best HVAC near me." It named 5 companies. We weren't one of them.

That was the wake-up. The retainer kept billing. The pipeline kept softening. Nobody on the agency side could explain it because their tooling doesn't even look at AI engines. So I built the tool I needed.

87% of trade operators I've tested score under 20. They have no idea. Their agency has no idea. AI engines pull from a different stack of data than Google. Your rank in one says nothing about your rank in the other.

This is the tool I would have paid $5,000 for if it existed in 2025. I'm giving you the audit free because the real product is helping operators close the gap. If you don't want help, run the audit, take the playbook, do it yourself. Either way I win because the more operators measuring AI rank, the more the SEO industry has to catch up.

How it actually works

Three steps. No theater.

01
We ask AI like a homeowner
Real homeowner questions for your trade in your city. "Best HVAC near me." "Who fixes furnaces in Boston." Across ChatGPT and Perplexity — the two engines that drive 80% of consumer AI search.
02
We log every name AI gives
Every recommendation. Every time. Your competitors. You. Side by side. It's a count, not an opinion.
03
You see the truth in 30 seconds
Your score. Your bracket. Who's beating you. What's missing. What it'd cost to fix. Then it's your call.

Your SEO agency optimizes for Google. We optimize for AI.

Different game. Different sources. Different fixes.

SEO / Citations Tools

BrightLocal, SEMrush, your agency: all track Google ranking. Yelp citations. Map pack position. None of them touch AI engines.

Mentioned

Tracks ChatGPT and Perplexity — the engines homeowners actually use. Your AI rank can be 0 while your Google rank is #1. We close that gap.

Operator math

What does it actually cost you to be invisible?

Plug in your real numbers. Average ticket, monthly leads from AI/search, current win rate. The math is uncomfortable. Most operators don't run it once.

Monthly revenue at risk
$21,000
per month, recurring
Annualized: $252,000 · Over 5 years: $1.26M

Math: monthly leads × AI-invisible share = leads you never see. Times your close rate, times your ticket. This is what AI is routing past you while you optimize Google. Conservative model. We can show you the exact queries your competitors are winning on.

Run my audit to see my actual number →
The distribution

Where every operator we've audited lands.

Real distribution from 412 trade contractor audits. 87% under 20. Median is 14. Top 5% over 60. There's no middle.

0102030405060708090+
Invisible · 87% of operators Median bracket Elite · 6% of operators
The operators above 60/100 are not paying more for SEO. They're doing 7 specific things the SEO industry doesn't talk about. Run the audit, see your bracket, decide what to do next.
What your SEO agency won't tell you

Five things they're not putting in the monthly report.

01
The fee trap
Your $4K-$15K/mo SEO retainer is buying you Google clicks while AI eats your funnel. The bill stays the same. The pipeline shrinks. They won't put "AI rank" in the report because they have no idea how to move it.
02
The blind spot
Google ranking and AI ranking share under 30% of the signals. Schema, citation networks, training-data partners, NAP aggregators, Reddit mentions. Your agency optimizes for 1 of the 5. You can be Google #1 and AI 0.
03
The growth gap
AI search traffic is growing 27% month over month. Google organic is flat to declining for local service queries. Every month you wait, the gap compounds. The operators investing now are buying compounding share.
04
The fix list they don't run
Schema deployment. Citation submission. NAP normalization. Reddit/trade-forum mentions. Training-data partner submissions. These are mechanical, one-time fixes. Most agencies don't do them because they're not recurring billable hours.
05
The honest truth
This isn't your agency's fault. AI search broke open in 2024-2025. The SEO playbook is from 2018. Your agency isn't lying. They just haven't caught up. That's why you're seeing this page from an operator, not from them.

Free audit. Then four ways to act on it.

Self-serve up to $497. Anything above requires a 20-min call so we can confirm scope and the guarantee math against your numbers.

Playbook
$47 one-time
Self-serve PDF
The full 7-step playbook PDF we used to climb 9 to 47 in 8 weeks. Schema templates, citation list, training-data partner submission forms. Do it yourself in a weekend.
Buy the playbook →
DIY
$497/mo
Playbooks + tracking
Monthly fix playbooks plus weekly score tracking. You do the work with our specs. Best if you have a marketing person in-house.
Start DIY →
Done-For-You
$1,497/mo
Pay monthly, no climb gate
Schema deployed. Citations submitted. NAP cleaned. Weekly re-audits. Same deliverable stack as Performance, no climb gate.
The 60-day guarantee

30+ point climb in 60 days. If we miss, we refund every dollar AND cut you a $500 check.

Applies to Performance and Done-For-You. Asymmetric risk reversal: we don't just owe you a refund if we miss, we owe you money for the time you spent. The math forces us to only take on operators we know we can move. If your audit shows a 30+ pt climb isn't realistic, we tell you up front and you walk.

Honest answers to the 5 questions you're about to ask

Is this real or am I being marketed to?

Real. The audit runs live queries against ChatGPT (gpt-4o-mini) and Perplexity (sonar) — the two engines that drive ~80% of consumer AI search traffic. We log which companies AI names. Your score is the count of times you got named, normalized to 100. No theater.

What if my score is bad?

It probably will be. 87% of operators score under 20. That's the bad news. The good news: most fixes are mechanical. Schema deployment, citation submissions, NAP consistency. We've moved scores 30-50 pts in 45-60 days.

My SEO agency already does this, right?

No. SEO agencies optimize for Google. AI engines pull from a different set of data sources (training data partners, schema, NAP aggregators, citation networks). Your Google rank can be #1 and your AI rank can be 0. Run the audit and you'll see.

Why should I trust the score?

It's reproducible. Same business, same city, same trade — same score (within +/- 3 pts). We publish the exact queries we run and the exact methodology. You can re-run it yourself in ChatGPT and verify.

Is my data safe?

Your business name, city, trade, and email are stored only to send your PDF report. Reply "delete" and we wipe everything within 24h. No reselling. No spam. No third-party tracking.

Make the call

You have three options right now.

Don't pretend you don't. Every operator who reaches this scroll position is choosing one of these.

01
Run the audit.
See your real score. See who's beating you. Decide from data, not vibes. If it's bad, we can help. If it's good, you walk away smarter than you came in.
Free · 30 seconds · no card
02
Live audit with me.
Get me on screen for 15 minutes. I run your audit live, walk through the score, point out the 3 fixes worth doing first. No pitch. If we're a fit, we talk. If not, you keep the read-out.
Free · founders only · limited slots
03
Close this tab.
AI keeps choosing your competitors. The growth gap compounds. You find out your number anyway in 6-12 months when revenue softens and you can't figure out why.
Free today · expensive later
04
Pay your agency more.
Same Google playbook, bigger budget. Google rank improves. AI rank doesn't move. Pipeline keeps shrinking. You feel busy. Not the same as winning.
$3K-$15K/mo · same blind spot
Run my free audit →
No card. No upsell. Score in 30 seconds. Delete your data on demand.